soheila sefaty; Saeed Ghorbani; Reza Rezayi Shirazi
Abstract
The purpose of this study was to explain and prioritize the factors affecting the sports diplomacy in cyberspace. This study was part of the basic research in terms of the purpose of the research, and in terms of descriptive nature and in terms of variables, it is a mixed research that was a combination ...
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The purpose of this study was to explain and prioritize the factors affecting the sports diplomacy in cyberspace. This study was part of the basic research in terms of the purpose of the research, and in terms of descriptive nature and in terms of variables, it is a mixed research that was a combination of Delphi and fuzzy Dematel methods. The sampling method in the qualitative part was targeted and snowball that a total of 16 interviews were conducted until the data reached theoretical saturation. The Delphi group also consisted of 8 interviewees, and the experts of the fuzzy Dematel section consisted of 13 members. Analyzes were performed in Excel software environment. The findings of the interview and the theoretical foundations of the research showed that a total of 79 items were identified as factors affecting sports diplomacy in cyberspace, which are in 9 general categories: "nature and potential", "structural factors", "management policy", "Media policy", "Professional sports policy", "Cultural policy", "International policy", "Economic factors" and "Communication policy" were divided. Also, the findings of Fuzzy Dematel test showed that there are 4 effective factors and 5 effective factors on sports diplomacy in cyberspace. In a general conclusion, it was stated that first the influential factors should be considered because they can affect sports diplomacy in Iran's cyberspace and play an active role in this field.